Case Study TOUR VITAL
2000% Increase in Visibility
TOUR VITAL is the leading German travel agency for doctor-accompanied trips, offering travel packages to overseas locations, wellness spas, sea cruises and photography-themed journeys. TOUR VITAL primarily offers group tours, making it the leading national provider of group tours to India. As a Thomas Cook subsidiary company, TOUR VITAL generates a yearly revenue of €35 million.
In 2013, Google penalized TOUR VITAL, resulting in the travel agency’s notable decrease in online visibility. In May 2014, OMMAX took on the task of reestablishing TOUR VITAL’s online visibility throughout the German-speaking market.
Improvement of backlink portfolio by removing toxic backlinks
Creation of new high-quality backlinks through link juice recovery and partnerships
Search engine optimiziation of existing landing pages (e. g. page titles and meta descriptions)
New high-quality content pages
Technical and advisory support for a website relaunch in autumn 2015
Simultaneous completion of technical revision, including page speed optimization and the revision of navigation structure and URL parameters
Continuous enlargement of keyword portfolio through the creation of new landing pages that consist of keyword-optimized content, continuously updated with current travel offers
Content support and supervision of the corporate blog, including influencer marketing
Target group analysis via creating user personas
Analysis of user journey in order to drive conversions
Technical control and production by daily crawls, logfile analysis, loading time optimization, in-depth code validation, and W3C optimization
Increase in online visibility by 2000% (Sixtrix visibility index May 2015: 0,05 vs. Oct 2017: 1,00)
Increase in organic traffic (sessions) by 65%
Revenue increase of 35%
102% increase in new users
65 new top 10 rankings in Google (May 2015: 10 vs. Oct 2017: 75)
Among these, top rankings for important keywords such as "Indien Rundreise", "Seniorenreisen", "Kurreisen"