Case Study TRANSPOREON Group & TICONTRACT
TRANSPOREON Group’s transportation-logistics cloud platform allows manufacturers, retailers and carriers to fully digitize their transportation logistics processes. Leading industry best practices provide real-time collaboration and visibility, while improving efficiency and profitability across many stakeholders.
The Group offers three solutions: TRANSPOREON for transportation execution, TICONTRACT for strategic sourcing of logistics services and MERCAREON for time slot management in retail distribution centers.
The platform links over 1,000 shippers, 57,000 carriers and 100,000 users in over 100 countries. Established Germany in 2000, the TRANSPOREON Group is the European market leader, with fast growing presences in North America and Asia.
Generate high quality leads in a B2B industry where the decision-process of customers is longer than normal due to pervasive changes in business processes
Establish the platform in the US market
OMMAX supported the optimization of the digital brand presence for two of the Group’s cloud-based logistics platforms: TRANSPOREON for transportation management and TICONTRACT for e-sourcing, procurement and freight bill auditing. A strategic digital concept was developed for the TRANSPOREON Group, including several on- and off-page SEO measures as well as an SEA strategy.
Several on-page SEO bugs were alleviated and the website structure was optimized. This included the editing and optimization of content, meta tags, header structure, images, the URL structure as well as the implementation of rich snippets. A backlink strategy was developed to enhance the website’s off-page performance. Press releases were published in addition to conducting link baiting and broken link building.
Qualified leads could be guided to the relevant product pages as a result of optimized landing pages and aligned SEA campaigns. This lead to an increase in conversions for live demo requests as well as whitepaper, webinar downloads and general contact requests.
“We were able to successfully establish our platform in a growing market and continuously optimize our digital presence with on-going consulting from OMMAX. We have experienced a significant growth in high-quality conversions to date.”
- Peter Schouba, Head of Corporate Marketing TRANSPOREON Group