Tracking measures and analyses important events and identifies optimization potential for user interaction on the website.

Tracking and Reporting

  • Matching tracking data with data from other tools 

  • Tracking of customer journeys

  • Deeper insights into the performance of certain products

  • Definition and observation of KPIs

  • Deriving further optimization measures

  • Implementing call tracking

  • Creation of a holistic pool of data

A big advantage of the digitalization of businesses is that there is now more data available than ever before. This huge amount of data, which is often referred to as big data can also create its own problems. The sheer amount and availability of data makes it even more necessary for companies to know exactly what their KPIs should be and how to measure them. OMMAX helps businesses to gain a better understanding of their data. We advise on what to track and help interpret the data to uncover new potential. As part of an individualized report, OMMAX combines all important data to give a holistic overview of the business-critical key performance indicators.

With event tracking, it is possible to measure:

  • The number of leads
  • The number of conversions
  • Customer journeys 
  • Performance of landing pages 
  • Performance of KPIs

Why tracking and reporting with OMMAX?

  • Multi industry experience
    We now have many years of experience in the analysis of big data and in working with customers from several industries and many countries. Understanding the difficulty of each market is crucial for delivering the best possible results.
  • Clean data
    As a company that offers integrated digital solutions, we understand how important it is to work with clean data. Data analysis stands at the forefront of all of our services and so it is important to get it right. 
  • Individual reports                                                                                                                              We offer individual reports that are aligned to our customer’s exact needs and as comprehensive and detailed as desired.

Digital insights

web development trends

Internet of Things and Online Advertising

Mobile usage increased tremendously in the past few years. This led to a significant importance for marketers trying to adapt in the best way with mobile friendly marketing actions. Now, we are facing a new challenge, the Internet of Things.

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Mobile Payments shape Digital Marketing

The clichéd adage "you don’t sell products; you sell feelings" has never been more difficult to contest than in today’s digital age. Money has gradually become less physical. Now, with the absence of credit or debit cards, marketing will have to evolve.

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Bring digital customers to your physical store

Are you looking to increase customers to your physical store? Are you looking for new ways to digitally attract them? If you answered yes to both of these questions, you might be interested in Google local search ads.

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Google Trends

Social Media Plugins and Web Trackers

The penetration of websites through the ten most frequent third-party trackers has almost doubled. The most common form of web tracking is conducted by services of advertising companies. Time to improve your tracking and analytics.

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OMMAX - Digital Solutions
Friedrichstr. 22
80801 München, Deutschland
digital@ommax.de
+49 (0) 89 2176 6082