Analysis of a company's digital status quo
Before developing a digital strategy, the digital audit serves as the first stride towards a successful improvement of digital potential. Digital audits entail that digital capabilities and presence will be assessed, identified and analysed. It ensures a strong foundation for further improvement and the execution of a successful digital strategy.
Identification of existing and prospective potential
Digital benchmarking and potential
OMMAX analyzes and identifies valuable information by conducting an initial competitor analysis to benchmark all KPIs that are relevant for our client’s digital property. From this basis, our experts are able to derive strategic implications that lead to a detailed strategic plan thereafter.
In order to analyze current digital presence, OMMAX conducts an advanced competitive analysis and research of organic and paid search actions to benchmark our client’s performance against competitors. Those results will give valuable insights of how to gain more search market share.
Conversion and objective measurement
The goal of a digital marketing strategy is to generate leads and convert leads into sales. In order to set up measureable objectives, our team analyzes current online conversion funnel (prospect ⇒ lead ⇒ sales) from the bottom up. It is crucial to identify where improvements can to be made, evaluate what constitutes a qualified lead and set objective measures with a sophisticated reporting structure during this process. At OMMAX, all improvements and recommendations for taking action within the sales funnel are based on high quality data and measurable objectives.
Tracking / Business Intelligence
We will identify which tools are necessary in order to set up a sophisticated tracking and reporting system to strengthen your business intelligence infrastructure.
"A digital audit is the most important step to analyze a business' current and future potential in a digital world."
Dr. Anja Hildebrand, Head of Business Development
OMMAX's digital audit will reveals businesses’ digital potential by:
- Detailed initial analysis of all digital channels and accounts
- The perfect starting point for each digital strategy
- Expertise in all essential, digital sectors to analyze current online presence
Internet of Things and Online Advertising
Mobile usage increased tremendously in the past few years. This led to a significant importance for marketers trying to adapt in the best way with mobile friendly marketing actions. Now, we are facing a new challenge, the Internet of Things.
Mobile Payments shape Digital Marketing
The clichéd adage "you don’t sell products; you sell feelings" has never been more difficult to contest than in today’s digital age. Money has gradually become less physical. Now, with the absence of credit or debit cards, marketing will have to evolve.
Bring digital customers to your physical store
Are you looking to increase customers to your physical store? Are you looking for new ways to digitally attract them? If you answered yes to both of these questions, you might be interested in Google local search ads.
Social Media Plugins and Web Trackers
The penetration of websites through the ten most frequent third-party trackers has almost doubled. The most common form of web tracking is conducted by services of advertising companies. Time to improve your tracking and analytics.