With the advent of digital innovation, the pace of new technological advancements and the disruption of entire industries, every business is pressured to reconsider current processes and business operations.
With OMMAX’s strategy, planning and execution of complex digital transformation projects our senior digital consultants create tailored solutions that create sustained success in the digital world.
Digital Strategy Development
OMMAX' strategic toolbox
Digital footprint analysis
Firstly, we first analyze digital status quo in order to derive implications and reveal digital potential according to industry sector. With the latest technology and business intelligence tools, we benchmark our clients against competitors and how their overall performance within their respective markets.
With OMMAX’s experienced senior SEO and SEA consultants, we help to increase the digital visibility of our clients’ companies, products and services in the organic and paid results of search engines or e-commerce platforms. Since many factors are important to consider we understand where detailed fine-tuning is necessary.
User experience and customer centric orientation is key to succeed and survive in the digital world. For instance, 60% of people use either mobile phones or tablets whilst searching for information. We assess whether our clients have a responsive website (all devices), which pages are optimized for user experience, and conversion with a quick check-out process. We help to overcome these hurdles and raising conversion rates. Especially the adjustment of your current web infrastructure is a first step towards a conversion optimized customer journey.
Digital brand management
The secret to great digital marketing is to know where customers are online, where they meet to talk, and what they want from the brands. We aim to increase brand awareness with social media, blogs, news and websites in order to gain and maintain an enhanced brand reputation.
Reporting to the CEO and marketing department always involves numbers and structured reports that are backed up with transparent information and benchmarks. Our analytics and tracking experts set up a sophisticated and customized tracking and reporting system with a business intelligence infrastructure. We deliver monthly reports that are visualized and easy to understand that reflect current and ongoing performance for the convenience of our clients.
"The way of classical consulting is dramatically changing due to digitally transformative business adaptations, increasing the market’s responsiveness, meaning every business needs a digital strategy."
Dr. Stefan Sambol, Managing Partner
OMMAX senior consultants deliver the highest quality:
- we bring together a multi-disciplinary and dedicated senior team across strategy, design and technology
- excellence in digital business strategy, user experience, user interface design, e-commerce, web development, and project management
- expertise in complex projects for large and international B2B and B2C corporations
Internet of Things and Online Advertising
Mobile usage increased tremendously in the past few years. This led to a significant importance for marketers trying to adapt in the best way with mobile friendly marketing actions. Now, we are facing a new challenge, the Internet of Things.
Mobile Payments shape Digital Marketing
The clichéd adage "you don’t sell products; you sell feelings" has never been more difficult to contest than in today’s digital age. Money has gradually become less physical. Now, with the absence of credit or debit cards, marketing will have to evolve.
Bring digital customers to your physical store
Are you looking to increase customers to your physical store? Are you looking for new ways to digitally attract them? If you answered yes to both of these questions, you might be interested in Google local search ads.
Social Media Plugins and Web Trackers
The penetration of websites through the ten most frequent third-party trackers has almost doubled. The most common form of web tracking is conducted by services of advertising companies. Time to improve your tracking and analytics.