User experience (“UX”) focusses on understanding the users – who are they? What problem do they want to solve with the desired product? What do they need to accomplish their goals? Do they understand how to use the product or website?
UX should be an integral part of the design process, from early concepts to the final product. With our expertise and wide-range of different methods, we are able to create usable interfaces as well as valuable and meaningful user experiences.
Get to know your customers
We help you to understand the bigger picture – Visualizing all customer touchpoints is a great way to empathize with your users, identify pain points and prioritize measures to create appropriate design solutions.
With a variety of methods, we are able to gather data about the users' behavior, needs and motivations whilst turning it into actionable insights:
- Usability studies
- Online surveys
- User interviews
- Heuristic review
- Contextual enquiry
We use the numbers provided by analytic tools to test and underpin existing hypothesis as well as create new Ideas. We explore how users interact with your website –clicks, search queries, exit pages – to gain deeper knowledge and identify untapped potential.
Based on our findings, we create wireframes – basic visual representations of an interface. Wireframes are substantial to define the layout of elements, create a common understanding and communicate between stakeholders regarding further steps while minimizing risks.
Since we are data driven, we test our measures. A/B-tests are a great way to predict the effect of changes and minimize risks.
Why user experience/usability with OMMAX?
- Experienced consultants
OMMAX advises businesses on human-centred projects every day. Therefore, our consultants know about the importance of placing the customer in the focus of business.
- Measuring the outcomes
We take into account specific metrics tailored to your business to measure the outcomes of and to improve the customer journey, for example, changes in website traffic, click-through-rates, average order values or conversions. Sophisticated tracking methods deliver maximum insights to observe business performance.
- Successful customer management
We help your business to reach the ultimate goals of understanding, managing and optimizing the customer journey, which are enhanced customer satisfaction and reduced churn rates, increased revenue, lowered costs, and, ultimately, competitive advantage.
Internet of Things and Online Advertising
Mobile usage increased tremendously in the past few years. This led to a significant importance for marketers trying to adapt in the best way with mobile friendly marketing actions. Now, we are facing a new challenge, the Internet of Things.
Mobile Payments shape Digital Marketing
The clichéd adage "you don’t sell products; you sell feelings" has never been more difficult to contest than in today’s digital age. Money has gradually become less physical. Now, with the absence of credit or debit cards, marketing will have to evolve.
Bring digital customers to your physical store
Are you looking to increase customers to your physical store? Are you looking for new ways to digitally attract them? If you answered yes to both of these questions, you might be interested in Google local search ads.
Social Media Plugins and Web Trackers
The penetration of websites through the ten most frequent third-party trackers has almost doubled. The most common form of web tracking is conducted by services of advertising companies. Time to improve your tracking and analytics.