Around 50% of consumers will not return to a website if it is not properly displayed on their mobile device. Hence, mobile optimization is immensely important in today’s marketplace; here are 3 reasons why your business should go “mobile.”
1. The future of e-commerce is m-commerce
The majority of transactions will involve mobile devices, causing businesses to be disrupted at three times the speed of that caused by the e-commerce revolution by 2020. A Google report states that consumers use smartphones for a multiplicity of roles; in one week, subjects browsed the internet (81%), used a search engine (77%) watched a video (48%) and connected with friends (63%) all on a mobile device. The ‘today’ customer uses a smartphone everywhere, even while consuming other media, e.g. while watching TV.
As to its effects on consumer spending behavior, the smartphone has aroused the age of mobile commerce (m-commerce). M-commerce, enabled by mobile payments, is likely to account for 50% of all e-commerce within the next four years. The dissemination of smartphones to the general public expedited companies’ ability to showcase mobile applications as an integral part of their digital strategy. Modernized software and hardware allow consumers to relish the benefits of mobile synthesis. The digital age has created new services/products and modified former versions. Its influence on business services – and specifically the origination of mobile applications – is not to be disdained.
2. Propel customer loyalty
According to the first fiscal quarter of 2015, Starbucks had more than 13 million mobile users in the U.S. and seven million mobile transactions per week, equating more than 16% of sales transactions. The Starbucks app is intuitive and easy to use – even for a new customer – from the initial registration process through the payment execution. As for the regular clients, the loyalty program has clearly defined award and redemption policies. ‘My Starbucks’ rewards make it easier to track purchases, get free drinks, and offer other benefits through mobile payment and dramatically boost their loyalty program.
Loyalty programs enthrall companies to adopt a similar tactic within their digital business infrastructure, and it can be applied amongst various business models. For example, Walmart Senior Vice President, Daniel Eckert, said “We are building deeper relationships with our customers across our ecosystem,” aiming to appeal busy consumers using mobile phones to manage their on-the-go lifestyles. The company has reported quick adoption with Walmart Pay transactions value exceeding 45% only a month after its launch. 88% of transactions are coming from repeat users which may suggest Walmart Pay is an easy-to-use solution. Your company can also emulate this notion by immersing into the digital revolution and incorporating a mobile app at the center of your loyalty and reward system.
3. Meet your customer where they are TODAY
Part of the reason for such the titanic shift in today’s digital marketplace is the ability to act on impulse with the ‘computer in our pockets.’ According to TIME magazine, consumers in the U.S. check their mobile device approximately 50 times per day and forecasted to increase. What this means for businesses is a chance to meet the consumer where they are today. Mobile application is the solution for satisfying an impulse with a simple touch. Taking into account a standard commute from the workplace to home, one can use their mobile device to map their way, compensate for public transportation, pre-order dinner whilst traveling (in-app commerce adds a touch of personalization with features like saved orders), and pick up dinner without the slightest reach for one’s physical wallet.
Stretching from the functionality to the technology fueling (your) potential mobile app, it is time to embrace the importance of meeting your customer where they are today.
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