With the vast number of websites and increasing amount of online content it has been important to be found by your target audiences for quite a while. As organic positioning is often hard to control, paid search offers an opportunity to show the most relevant results in a top position to potential customers. Due to quick and frequent changes from Google and in the market it is increasingly important to have a partner who keeps your AdWords account up-to-date, manages your campaigns as efficiently as possible and informs you about all those updates.
Search Engine Advertising
Visibility to target audience
In-depth AdWords account audits
OMMAX provides a comprehensive assessment of the current performance of AdWords accounts, personalized to the know-how and needs of our clients. Based on the audit, OMMAX shows growth and optimization potentials of paid search performance.
AdWords account creation and optimization following latest best practices
Quality is key to have a favorable Google rating for paid search; OMMAX creates and optimizes accounts following the latest Google best practices, as well as making use of profound experience in paid search optimization for various business models. The quality of our SEA work is confirmed by BVDB, rating OMMAX one of the top 10 SEA consultancies in Germany.
Data driven paid search management
OMMAX uses a data driven approach for decision making and optimization.
- Daily, weekly and monthly performance reports
- Frequent evaluation of results of all measures taken
- Performance assessment of different segments
- Full picture approach incorporating offline factors and overall online development
- A/B testing
Due to quick changes affecting costs of paid search, detailed monitoring and an analytical approach to all decisions is the base of the success of our clients’ businesses for OMMAX.
Why SEA with OMMAX?
- Proven expertise in a variety of markets
- Data automatizations for performance monitoring and optimization
- In-house fluency in German, English, French, Italian, Dutch, Swedish and other languages
Internet of Things and Online Advertising
Mobile usage increased tremendously in the past few years. This led to a significant importance for marketers trying to adapt in the best way with mobile friendly marketing actions. Now, we are facing a new challenge, the Internet of Things.
Mobile Payments shape Digital Marketing
The clichéd adage "you don’t sell products; you sell feelings" has never been more difficult to contest than in today’s digital age. Money has gradually become less physical. Now, with the absence of credit or debit cards, marketing will have to evolve.
Bring digital customers to your physical store
Are you looking to increase customers to your physical store? Are you looking for new ways to digitally attract them? If you answered yes to both of these questions, you might be interested in Google local search ads.
Social Media Plugins and Web Trackers
The penetration of websites through the ten most frequent third-party trackers has almost doubled. The most common form of web tracking is conducted by services of advertising companies. Time to improve your tracking and analytics.